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Keywords: Disruptive innovations
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Journal Articles
Disruptive innovation at the base-of-the-pyramid: Opportunities, and challenges for multinationals in African emerging markets
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Critical Perspectives on International Business (2018) 14 (2-3): 111–138.
Published: 04 December 2017
...Abiodun Adegbile; David Sarpong Purpose The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets. Design...
