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Keywords: Ethnocentrism
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Journal Articles
Critical Perspectives on International Business (2017) 13 (3): 244–262.
Published: 03 July 2017
... located in the emerging economy setting respond to environmental volatility through engaging in variant and conflictual forms of institutional entrepreneurship. Multinational companies Ethnocentrism Joint ventures Cross-cultural Critical management Graham Hollinshead can be contacted...
Journal Articles
Critical Perspectives on International Business (2005) 1 (4): 241–262.
Published: 01 December 2005
... the authors develop an innovative approach to understanding organizations. © Emerald Group Publishing Limited 2005 Narratives International organizations Organizational theory Ethnocentrism When McDonald's moved into two Wal‐Mart superstores in Las Cruces, New Mexico, we decided to take...
