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Keywords: Ethnocentrism
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Journal Articles
Critical Perspectives on International Business (2017) 13 (3): 244–262.
Published: 03 July 2017
... Publishing Limited Licensed re-use rights only Multinational companies Ethnocentrism Joint ventures Cross-cultural Critical management As the local climate has become more favourable to corporate pharmaceuticals, so clusters of renowned pharmaceutical or biotechnological corporations have...
Journal Articles
Critical Perspectives on International Business (2005) 1 (4): 241–262.
Published: 01 December 2005
... the authors develop an innovative approach to understanding organizations. © Emerald Group Publishing Limited 2005 Narratives International organizations Organizational theory Ethnocentrism When McDonald's moved into two Wal‐Mart superstores in Las Cruces, New Mexico, we decided to take...
