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Keywords: Eurocentric
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Journal Articles
Critical Perspectives on International Business (2018) 14 (2-3): 210–229.
Published: 20 December 2017
...Kweku Adams; Bhabani Shankar Nayak; Serge Koukpaki Purpose This paper considers the Eurocentric conceptualisation of risk, which reinforces language, culture and business practices that are in conflict with Africa’s own traditional business methodologies. It attempts to identify the rent-seeking...
