...Jane Gibbon; Martyna Sliwa; Jane Gibbon; Martyna Śliwa Purpose This editorial article aims to introduce the special issue of Critical Perspectives on International Business entitled “Critical perspectives on fair trade”. Design/methodology/approach The editorial provides a brief...

...Jane Gibbon; Martyna Sliwa; Louise McArdle; Pete Thomas Purpose This paper aims to consider the impact of Fair Trade on producers with particular reference to women involved in Fair Trade production. Design/methodology/approach The paper considers Fair Trade as an alternative to rational...

...Jane Gibbon; Martyna Sliwa; Eileen Davenport; Will Low Purpose This paper critically examines the marketing of fair trade, arguing that the use of the term producer conflates a number of categories of actors, not all of whom benefit equally. The authors contend that the two existing archetypes...

...Jane Gibbon; Martyna Sliwa; Christina Stringer Purpose The movement of profit‐orientated corporations into the fair trade value chain has caused some socially orientated fair trade organizations to question the direction the movement is taking. One organization at the forefront of the debate...

...Jane Gibbon; Martyna Sliwa; Ann Le Mare Purpose The purpose of this paper is to explore the meanings and business practices of four Southern Fair Trade enterprises (SFTEs). Design/methodology/approach The paper is based on research with four SFTEs in Bangladesh, taking an ethnographic approach...