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Keywords: Geocentric
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Journal Articles
MNCs’ open international strategy–local dynamics: transfer of German “vocational education and training” to emerging economies
Available to Purchase
Critical Perspectives on International Business (2022) 18 (1): 97–114.
Published: 24 September 2020
... interviews conducted in German headquarters. To complete the picture, the study also includes insights from expert interviews in subsidiaries in Mexico, India and China. Findings There is a mix of country-of-origin and geocentric strategic orientation. VET is “boiled down” and adapted in its contents...
