Keywords: Growth strategy
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Journal Articles
Critical Perspectives on International Business (2012) 8 (3): 241–258.
Published: 20 July 2012
... markets when compared to mature markets like Germany. Originality/value Direct comparison of market growth in the BRIC countries and that in Germany reveals greater short‐ to medium‐term absolute growth potential in Germany, a fact often ignored by current literature on international growth strategies...

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