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Keywords: Identity work
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Journal Articles
Resistance toward dominant US work practices in emerging markets: A case study of enacting mimicry at an Indian fast-food outlet
Available to Purchase
Critical Perspectives on International Business (2019) 15 (4): 323–340.
Published: 01 August 2019
... of “otherness” by presenting the perspective of “local” managers and migrant workers. The authors show how worker resistance embedded in their “identity work” involves contesting notions of “inferiority” of local work practices and selves. In the case of managers, accommodating resistance maintains...
