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Keywords: Institutional challenges
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Journal Articles
Disruptive innovation at the base-of-the-pyramid: Opportunities, and challenges for multinationals in African emerging markets
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Critical Perspectives on International Business (2018) 14 (2-3): 111–138.
Published: 04 December 2017
... of disruptive innovations at the BoP. The authors also delineate potential managerial and institutional challenges multinational corporations (MNCs) are likely to encounter in their efforts to pioneering disruptive innovations for BoP customers in African emerging markets. Practical implications The authors...
