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Keywords: Institutional contexts
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Journal Articles
Mexico City street vendors and the stickiness of institutional contexts: Implications for strategy in emerging markets
Available to Purchase
Critical Perspectives on International Business (2017) 13 (2): 119–135.
Published: 02 May 2017
...Farzad H. Alvi; Jorge Alberto Mendoza Purpose The need for a firm’s business strategy to be responsive to the institutional contexts of emerging markets is well-established in the literature. Often, however, strategic responsiveness is impeded by defining institutional contexts as country-level...
