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Keywords: Legitimacy of dominance
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Journal Articles
Resistance toward dominant US work practices in emerging markets: A case study of enacting mimicry at an Indian fast-food outlet
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Critical Perspectives on International Business (2019) 15 (4): 323–340.
Published: 01 August 2019
... their “legitimacy of dominance”. To that end, the study explains how the need to mimic US work practices is enforced, contested and ultimately diluted in competitive local firms in rising India. Practical implications The organizationally grounded data show how managerial accommodation of workers’ resistance...
