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Keywords: Mature markets
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Journal Articles
Critical Perspectives on International Business (2012) 8 (3): 241–258.
Published: 20 July 2012
... of this literature, this paper aims to undertake a comparison of the BRIC countries with that of Germany as a representative mature market to put into perspective the short to medium‐term market potential of BRIC markets. Design/methodology/approach An analysis of the geographical investment priorities of 25 DAX...
