Keywords: Meanings
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Journal Articles
Critical Perspectives on International Business (2012) 8 (4): 309–328.
Published: 19 October 2012
...Jane Gibbon; Martyna Sliwa; Ann Le Mare Purpose The purpose of this paper is to explore the meanings and business practices of four Southern Fair Trade enterprises (SFTEs). Design/methodology/approach The paper is based on research with four SFTEs in Bangladesh, taking an ethnographic approach...

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