...Raghda El Ebrashi; Menatallah Darrag; Salma Tosson; Amira Aldibiki; Florian Becker-Ritterspach Purpose This study aims to explore how MNCs from different market economies perceive and respond to institutional voids in emerging markets. Specifically, it examines whether and why multinational...

... for IB scholars to join the decolonizing project given that the field’s main object of study – the multinational enterprise – has been central to colonialism. Design/methodology/approach An essay style is adopted to introduce the decolonizing project to IB and to explain why and how this scholarly...

... of cultural globalization. By cultural globalization, I am here referring to collective efforts by multinational enterprises (MNEs) and related actors to create and diffuse norms, practices, identities on a transnational scale in accordance with the imperatives of corporate globalization (Boussebaa...

...Addisu A. Lashitew; Rob van Tulder Purpose Multinational enterprises (MNEs) attempting to create social value in base of the pyramid (BoP) economies are encumbered by unique market and institutional barriers. To overcome these challenges, BoP scholars have advocated the strategy of using...

...Florian Becker-Ritterspach; Knut Lange; Jutta Becker-Ritterspach Purpose The purpose of this paper is to develop a theoretical framework that addresses the question of how and why multinational corporations (MNCs) from developed economies engage in divergent patterns of institutional...