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Keywords: One world positioning
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Journal Articles
Critical Perspectives on International Business (2012) 8 (1): 96–98.
Published: 26 January 2012
...Fei Qin Edward Tse . The China Strategy: How to Win the New Game of Global Enterprise . New York, NY : Basic Books 288 pp. , ISBN: ‐13: 978‐0465018253 £15.19 © Emerald Group Publishing Limited 2012 --> One world positioning Drivers of change New China...
