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Keywords: Strategic investment decisions
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Journal Articles
Critical Perspectives on International Business (2012) 8 (3): 241–258.
Published: 20 July 2012
...David B. Heinz; Matthias Tomenendal Purpose There is a stream of literature highlighting the enormous growth potential of emerging markets. This literature forms the basis for strategic investment decisions made by multinational corporations (MNCs). Seeking to question the findings...
