... corporations (MNCs) from liberal market economies (LMEs) and coordinated market economies (CMEs) develop different strategic responses to institutional challenges in Egypt. Design/methodology/approach The study uses an exploratory qualitative methodology using a multiple-case study design to understand how...

... Multinational companies Institutional voids Social innovation Strategic responses Emergent markets Companies such as, for instance, Ford, Walmart and Vodafone have considerably failed in emerging markets. However, other multinational corporations (MNCs) have successfully expanded into emerging...