...+ research and stronger cultural theorizing to provide nuanced and pluralistic approaches beyond so-called WEIRDperspectives. The study also provides guidance on how the IB field should engage with LGBTQIA+ topics across multiple levels of theorizing and analysis and provides some supporting research...

...Eriikka Paavilainen-Mäntymäki; Emmanuella Plakoyiannaki Purpose This paper aims to address key challenges in conducting qualitative research within international business ( IB ), focusing on the role of theory, authenticity, theorizing and quality criteria. Design/methodology/approach...

...) as an example, this paper develops a taxonomy and research agenda that demonstrates the key role critical scholars can play in advancing multilevel theorization. Design/methodology/approach Drawing on the assumptions of methodological collectivism and individualism, the paper presents a four-step framework...