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Keywords: Trade Aid
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Journal Articles
Seeking to maintain the integrity of the fair trade model: a case study of Trade Aid importers
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Critical Perspectives on International Business (2012) 8 (4): 295–308.
Published: 19 October 2012
... is Trade Aid (NZ), Inc. (hereafter Trade Aid), a New Zealand based socially orientated fair trade organization actively engaged in fair trade since the 1970s. This paper seeks to evaluate how Trade Aid is seeking to reformulate fair trade's vision of empowerment and partnership constructively. Design...
