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Keywords: Uber
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Journal Articles
Uberization in Paris – the issue of trust between a digital platform and digital workers
Available to Purchase
Critical Perspectives on International Business (2019) 15 (1): 20–41.
Published: 05 December 2018
...Robert Wentrup; H. Richard Nakamura; Patrik Ström Purpose Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design...
