THE EFFECTS OF WORKPLACE DEMOCRACY ON EMPLOYEE COMMUNICATION BEHAVIOR: IMPLICATIONS FOR COMPETITIVE ADVANTAGE

This paper explores the relationship between workplace democracy, the improvement of internal communication and the implications for organizational transformation and competitive advantage. The internal communication function in a large South African organization was decentralized to cost center level, where communication champions were democratically elected. Survey research among two internal populations confirmed the importance of workplace democracy for the improvement of trust, information flow, face‐to‐face, and superior and subordinate communication. To a limited extent it also reduced fear to communicate. These results could theoretically be linked to an organization's ability to change, which would increase its competitive advantage.