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Volume 13, Issue 2
1 February 2003
Competitiveness Review Cover Image for Volume 13, Issue 2
Review Article| February 01 2003

ENHANCING CUSTOMER RESPONSIVENESS: THE IMPACT OF OPERATIONAL SEQUENCING RULES Available to Purchase

Carlos F. Gomes;
Carlos F. Gomes
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João V. Lisboa;
João V. Lisboa
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Mahmoud M. Yasin
Mahmoud M. Yasin
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2051-3143
Print ISSN: 1059-5422
© MCB UP Limited
2003
Competitiveness Review (2003) 13 (2): 70–76.
https://doi.org/10.1108/eb046461

In today's highly competitive and customer oriented business environment, business firms in all sectors are looking for ways to improve customer satisfaction. In this context, textile firms are no exception. This research simulates the actual operations of a textile firm in order to show the impact of sequencing operational rules on the ability of the firm to improve its responsiveness to customers.

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© MCB UP Limited
2003
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