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Volume 24, Issue 2
11 March 2014
Competitiveness Review Cover Image for Volume 24, Issue 2
Research Article| March 11 2014

Corporate strategies of automotive firms: how to become global leaders Available to Purchase

Rosa Caiazza;
Rosa Caiazza
Department of Management, Parthenope University of Naples, Naples, Italy
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Pedro Nueno
Pedro Nueno
IESE Business School, Barcelona, Spain
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2051-3143
Print ISSN: 1059-5422
© Emerald Group Publishing Limited
2014
Competitiveness Review (2014) 24 (2): 119–123.
https://doi.org/10.1108/CR-12-2012-0035
Purpose

– This article aims to evidence current trend in automotive industry and discuss corporate strategies to become global leaders.

Design/methodology/approach

– Case studies are used to evidence the relevance of cross-border M&A in automotive industry.

Findings

– This study evidences how automotive firms can become global leaders.

Originality/value

– The article offers a better understanding of firms' strategies to compete in automotive industry.

Keywords:
Corporate strategy, Automotive, Strategic partnerships
© Emerald Group Publishing Limited
2014
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