Foreword Available to Purchase

Under Michael Porter and Mark Kramer’s leadership, we have engaged business around the principles of shared value for over a decade – underpinned by the notion that the competitiveness of companies, and by extension of whole economies, is deeply connected to the health of society and natural resources where these firms operate. Conceptually, and as evidenced since by numerous case studies[¹], this mutual relationship suggested that firms that embed distinctive social or environmental objectives in their strategy and operations would, despite all the free-riders, perform better than their peers over time.

We have understood over the years that...