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Keywords: Bank marketing
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Journal Articles
Impact of CRM adoption on organizational performance: Moderating role of technological turbulence
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2020) 30 (1): 59–77.
Published: 10 January 2020
... of technological turbulence. Originality/value Based on an empirical study, in support of an original conceptual model, the insights of this paper contribute to the extant literature in the CRM, bank marketing and management, service management, B2C marketing and the emerging economy knowledge streams...
