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Keywords: Brand names
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Journal Articles
Naming businesses: names as drivers of brand value
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2012) 22 (4): 329–342.
Published: 27 July 2012
... at: baker.alserhan@uaeu.ac.ae © Emerald Group Publishing Limited 2012 Brand distinctiveness Brand similarity Brand equity Measurement scale Trade names Brands Brand names Fifteen years ago, the name of a bank didn't matter so much, because many states had restrictive branching. Suddenly you...
