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Keywords: Business‐to‐business marketing
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2006) 16 (1): 38–43.
Published: 01 March 2006
... databases Customer relations Sales strategies Business‐to‐business marketing Mailing lists CR Vol. 16, No. 1, 2006 DEVELOPING NEW BUSINESS STRATEGIES IN B2B MARKETS BY COMBINING CRM CONCEPTS AND ONLINE DATABASES by R. Dale Wilson EXECUTIVE SUMMARY This paper illustrates how online databases...
