...Marina Mattera; Carmen Alba Ruiz-Morales; Luana Gava; Federico Soto Purpose The purpose of this study is to evaluate whether the implementation of sustainable business models contributes to improving a firm’s performance during a global crisis, such as the one caused by COVID-19. Based...

..., growth and raising value. Application of this analysis to the re-design of the shared value approach and to the development of practical guidelines for sustainably viable business models. Findings This paper highlights how the shared value approach can be transformed into an even stronger strategic...