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Keywords: Digital marketing capabilities
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2026) 36 (7): 116–134.
Published: 21 July 2026
... that sustain international competitiveness over time (e.g. Liu et al., 2025). Addressing this gap, this study examines how emerging-market professional service firms and freelancers develop B2B service exports through the synergy of digital marketing capabilities and cross-border digital...
