...Sara Mohamed Alam; Muneer Al Mubarak Purpose This study aims to examine the impact of brand digitalization (digital marketing) by evaluating how the use of various digital platforms influences consumer brand perception. It explores the effect of key digital marketing factors, including social...

...Josélia Elvira Teixeira; Ana Teresa Tavares-Lehmann Purpose This paper aims to provide a comprehensive, systematic review of the literature on Industry 4.0 – and on the trends and implications of the digitalization of manufacturing – from the perspective of business and economics. Design...

...Vicenc Fernandez; Eva Gallardo-Gallardo Purpose This paper aims to contribute to the literature on human resources (HR) digitalization, specifically on HR analytics, disentangling the concept of analytics applied to HR and explaining the factors that hinder companies from moving to analytics...

... of the aspirations of India’s small and medium discrete manufacturing establishments (SMME) towards adopting digital technologies for the identified functional areas. The study draws its context from the relevant literature review intended to examine the academic articles published until the end of September 2018...

...Ferran Vendrell-Herrero; Vasileios Myrthianos; Glenn Parry; Oscar F. Bustinza Purpose The unobserved benefits of digital technologies are described as digital dark matter. Product service systems (PSSs) are bundles of products and services that deliver value in use, which is unobserved...