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Keywords: Ethical implications
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Journal Articles
Balancing innovation and ethics: the role of artificial intelligence in transforming B2B customer experience
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2025) 35 (4): 772–793.
Published: 24 June 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence (AI) Customer experience (CX) B2B AI-powered customer support Ethical implications Customer experience (CX) is an essential pillar of modern business strategies, shifting focus from...
