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Keywords: Logic of appropriateness
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Journal Articles
Competitiveness Review (2019) 29 (1): 26–38.
Published: 21 January 2019
... 2017 11 07 2017 31 07 2017 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Norms Bounded rationality Creating shared value Logic of appropriateness Take, for instance, Nestlé’s milk business...

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