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Keywords: Niche markets
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2023) 33 (6): 1013–1045.
Published: 28 April 2023
...Bart Kamp; Iñigo Ruiz de Apodaca Purpose This paper aims to study whether international niche market leaders (INMLs) gained their leading position as early mover or diligent follower, and assess whether they leveraged hard or soft forms of technological, supply pre-emption and customer lock...
