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Keywords: Organisational transformation
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Journal Articles
Organisational change towards servitization: a theoretical framework
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2017) 27 (1): 12–39.
Published: 16 January 2017
...Ali Ziaee Bigdeli; Tim Baines; Oscar F. Bustinza; Victor Guang Shi Purpose The need for a holistic framework for studying organisational transformation towards Servitization is implicit. This is particularly relevant as Servitization demands consideration of both business model and organisational...
