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Keywords: Service orientation
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Journal Articles
Service orientation as a strategic marketing tool: the moderating effect of business sector
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2017) 27 (1): 40–61.
Published: 16 January 2017
...Afef Benyoussef Zghidi; Imed Zaiem Purpose Extending the service business in manufacturing firms has received significant attention in recent research. As it has been acknowledged by many authors, developing a service orientation can offer additional benefit potential. However, achieving profit...
