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Keywords: Trust
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Journal Articles
The relationship between digital marketing and consumer brand perception
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2025) 35 (4): 753–771.
Published: 13 May 2025
... media, privacy, reliability, trust and electronic customer relationship management, on consumer brand perception. Design/methodology/approach The research used a quantitative approach. Secondary data was used to provide a foundation for the study through a literature review, while primary data...
Journal Articles
How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 92–106.
Published: 20 November 2023
...) framework, the study aims to examine the phygital customer experience by using key drivers and their effect on customer engagement (CE), trust (TRU) and patronage intentions (PI). Design/methodology/approach Data were obtained by using convenience sampling from 389 respondents from northern parts...
Journal Articles
A game theory-based analysis of merchants’ mobile payment adoption using hybrid SEM-neural network approach
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (4): 786–806.
Published: 15 August 2023
... the perspective of trust, drawing upon the game theory framework, in the Malaysian context. Design/methodology/approach An online survey consisting of 302 respondents was carried out to investigate the impact of trust and opportunism on merchants’ perceived trustworthiness using a two-staged structural...
Journal Articles
Factors affecting e-payment acceptance by customers: an empirical study in the Kingdom of Bahrain
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 107–124.
Published: 06 December 2022
... research approach was adopted to test the influence of e-payment data security, trust, ease of use, usefulness and accessibility on customers’ acceptance of the service. A questionnaire survey was electronically administered to a purposive sample, and 531 responses were returned, achieving the required...
Journal Articles
Competitiveness of sharing economy companies in emerging markets
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2021) 31 (2): 297–309.
Published: 10 April 2020
... is developed which posits that people’s willingness to use the sharing economy is negatively related to liabilities of newness and positively related to consumer innovativeness and interpersonal trust. The relationship between cost and willingness to use is likely to vary on a case-by-case basis depending...
Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2014) 24 (1)
Published: 14 January 2014
...Kuei-Hsien Niu Findings – Research limitations/implications – Practical implications – Cluster analysis Competitive strategy Industrial clusters Learning organizations Non-traded interdependence Traded interdependence Trust Article Type: 2013 Awards...
Journal Articles
Trust, learning and a firm's involvement in industrial clusters: a conceptual framework
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2012) 22 (2): 133–146.
Published: 23 March 2012
...Chung‐Shing Lee; Jonathan C. Ho; Kuei‐Hsien Niu; Kuei‐Hsien Niu; Grant Miles; Seung Bach; Kenichiro Chinen Purpose The research of industrial clusters, trust, and learning can be traced back to early strategic management and organization theory. The purpose of this paper is to review past...
Journal Articles
International joint ventures: an integrated framework
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2009) 19 (1): 8–16.
Published: 16 January 2009
... This paper provides a comprehensive overview of the literature with respect to IJVs. Issues with formation include such topics as trust, motives for formation, control issues, and culture. An integrated framework is suggested by the author to look at a diverse range of issues together. This paper takes...
Journal Articles
Antecedents of organizational politics perceptions in Kuwait business organizations
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2007) 17 (4): 234–247.
Published: 01 December 2007
... Publishing Limited 2007 Organizational politics Role ambiguity Trust Kuwait Centralized control Previous research has identified three sets of antecedents of organizational politics perceptions: organizational antecedents, job/work environment antecedents, and personal antecedents...
