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Purpose

The purpose of this paper is to throw a new light on the online adult entertainment industry and help remove the stigma associated with it.

Design/methodology/approach

An ethnographic approach was taken, with participant observation and in-depth interviews with a number of informants.

Findings

This is an environment where female performers can enjoy good income opportunities and work in a safe environment. It also provides a high level of job security for technical support staff.

Research limitations/implications

The study used a sample sample size with no access to clients.

Practical implications

It is important that UK regulation remains light handed to avoid pushing the industry off shore.

Originality/value

The paper provides new data on the working environment in camming studios and positive aspects of job security and the equitable distribution of profits.

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