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Purpose
The paper aims to discuss the effects that using the correct terminology can have on smoking and smoking cessation.
Design/methodology/approach
The paper examines the language that the industry uses and the language it should be using. It explores the smuggling of cigarettes and the links to money laundering and terrorism.
Findings
The language that is used both shapes and reflects social values. Accordingly, inadequate language reflects inadequate involvement to face the challenges – over five million people die from smoking‐related diseases each year.
Originality/value
The paper highlights the harms of smoking and the harms of using ineffective terminology.
© Emerald Group Publishing Limited
2011
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