The study aims to investigate a possible application of the concepts of individualist and collectivist (I‐C) value traits in inquiries on alcohol drinking norms in different alcohol cultures.
Data from focus group discussions (n=16) with Italian and Finnish adolescents (aged 13‐16) is trialled against some typical dissimilarities featured in the literature on I‐C cultures.
The study shows that the features identified in the I‐C dichotomy regarding personality traits and parental goal for children correlate with some culturally anchored meaning‐making of agency and autonomy emphasized in judgements of correct ways of drinking.
The authors conclude that with certain caveats I‐C dichotomy could indeed be applied more in the cross‐cultural alcohol research.
