The new face of racism and the challenge facing services

In 2004 we brought you the story of a London PCT's efforts in tackling poor service engagement among Asian groups. The result of local interviews made for uncomfortable reading and the service had to make a number of changes on many fronts ‐ from changing opening times to working outside the medical model. Now a year on, after all the changes, Jeff Fernandez shares his experiences and highlights the dos and don'ts in one of today's biggest challenges ‐ understanding the changing face of racism.