Attracting women: adopting a psychological approach in primary care

There has been much written on gender in the academic world and its impact on society. Women suffer disproportionately from inequality (Haralambos & Holborn, 2000) and substance use treatment is no different. The workplace and affluence are key areas where this problem has been tackled, though with limiting results. Here Jeff Fernandez asks why women are less likely to seek help for substance use and how, using common psychological techniques, we can entice them back again.