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Purpose
This paper aims to explore several methods for developing an effective content model for library websites.
Design/methodology/approach
This paper is conceptual.
Originality/value
Websites can take a couple of approaches to design. One is “top down” that focuses on the User Interface (UI) and graphic design. Another is “bottom up” that focuses on the organization of content. This paper encourages website designers to take a more “bottom up” approach to web design.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
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