This study aims to build a model about students’ behavioural intention (BI) to use the university WeChat Library (WL).
Firstly, after the unified theory of acceptance and use of technology model was modified, a modified theory of acceptance and use of technology (MTAUT) model is built; a questionnaire survey, in which 1,003 valid observations are randomly collected from six universities in a city in eastern China, is performed; and then the results of the survey are used to build the model about students’ BI to use the WL based on regression analysis.
This study finds five factors, which are information quality (IQ), effort expectancy (EE), facilitating conditions (FC), performance expectancy (PE) and social influence (SI), that constitute independent variables of the model about students’ BI to use the university WL. And IQ has the greatest effect on students’ BI to use the WL, followed by EE, FC, PE and SI.
This study builds and tests a MTAUT model about students’ BI to use the university WL.
