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Using an introductory organizational case study, this paper examines the tension digital publishers face between wanting to adhere to relevant standards, and the temptation to modify or create one's own local standards. The discussion examines the long‐term costs of deviation from standards, and provides three major considerations for selecting appropriate standards: local capacity for standards support, available choices, and integration with the local technical environment. The paper also explains strategies for maintaining core standards support, while retaining room for innovation and added value to digital publishing programs.
© Emerald Group Publishing Limited
2004
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