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Purpose

To develop an understanding of the role successful influencing plays in managing a digital library project team.

Design/methodology/approach

Building on a prior article that discussed methodologies for coming to decisions within a group, the question remains of how to deal with situations where the team leader needs to influence people in order to accomplish the work of the project. This article outlines a methodology for practising effective influencing in a project team environment.

Findings

Project managers can be more successful in influencing if they are attentive to the differing needs of team members and how they can best meet those differing needs. Different influencing styles interact with different personality types, so no one influencing style is universally appropriate and project managers need to be comfortable using several styles.

Originality/value

All people are influenced, one way or another, by other people. This paper fills a gap in the digital project management literature by helping project managers understand how influencing can be used to make project teams more effective.

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