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Purpose

The purpose of this paper is to describe the impact of a university‐wide deposit mandate on the self‐archiving practices of academics and to show how a mandate can make a positive difference.

Design/methodology/approach

The paper explains the genesis of the eprints mandate at QUT and outlines the response of the academics to the endorsement of the policy. The implementation of the mandate is then examined in detail, including discussion and evaluation of specific implementation strategies and practices.

Findings

The experience of Queensland University of Technology suggests that a university‐wide eprints mandate definitely increases the rate of self‐archiving. Cultural and organisation change takes time, even with a mandate. Advocacy initiatives and implementation strategies have to be aligned with current skills and needs of the researchers. For a self‐deposit system to be successful, the barriers need to be as low as possible.

Originality/value

Institutional repository administrators should consider creating a scaffolded deposit system that is fast, intuitive and requires only basic technology skills. The efforts of early adopters should be recognised as publicly as possible. Evidence of success is the best form of persuasion.

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