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Purpose
This article aims to describe the impact that iPad ownership by undergraduates may be having at the author's institution.
Design/methodology/approach
The article considers the iPad's lightweight nature and crisp display as promoting both its carrying and reading appeal.
Findings
The article discusses scenarios fostered by the iPad and emerging tablet products.
Originality/value
The article theorizes that a tipping point has been reached regarding the format preference of print and electronic books.
© Emerald Group Publishing Limited
2012
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