Making the sale

This study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.

This column is a viewpoint piece. A literature search was performed as well as ideas from cited books.

There are no findings to speak of.

The use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services.