Exploring the utility of an emerging altmetric platform: a SWOT analysis of Plum Analytics

Plum Analytics is an altmetric tool that provides novel documentation of research usage, reach and impact. By drawing from scholarly sources, as well as media channels, blogs and social media, Plum Analytics build upon, extend and advance traditional measures of citation. In recent years, the platform has become a primary means for scholars and universities to garner altmetric data regarding the public significance of research (Tucker, 2017a, 2017b). While research on altmetric platforms has flourished in recent years (Bawden, 2014), research focused specifically on the Plum platform is still emerging. This report opens a new...