...Muvhulawa Matumba; Mogiveny Rajkoomar; Malefetjane Phineas Phaladi Purpose As a result of the continuous growth of digital movement across the world, libraries in academic institutions continue to adopt digital marketing to enhance user engagement, increase visibility and align their services...

...Javaid Ahmad Wani Purpose This study aims to analyse and understand the current state of research in the field of digital marketing in “library and information science”. Design/methodology/approach This study used a “bibliometric research design.” A lexical title search was used to obtain...