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Keywords: Qualitative methodology co-creation
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Journal Articles
Journal:
Digital Library Perspectives
Digital Library Perspectives (2020) 36 (3): 219–229.
Published: 05 June 2020
... were involved in the ICT project. Resource integration B2B collaboration Service-dominant logic of marketing Empirical materials marketing Qualitative methodology co-creation Value co-creation Over the past decade, marketing literature is shifting from creating products to creating...
